Major Gifts Part 1 - Change Lab

Major Gifts Part 1

Home Courses Major Gifts Part 1

ABOUT THIS COURSE

This course consists of four immersive games that simulate the entire process of fundraising: Major Donor Roundtable, Cultivating Donors, How to Ask, and Keeping Donors Engaged.

Through these four games you will learn:

Major Donor Roundtable

Select whom should advise you further about the major donor prospect(s) you are considering.
How to decide who actually has useful information to offer.
Why you should put an advisory team together who will meet (Major Donor Roundtable) routinely and support the major gifts program at your organization.
What information that the group shares can open doors to opportunities to get to know the prospects even better.
Why “staring at your own belly button” (working alone) is not the best way.

Cultivating Donors

How to learn about your prospective donor by engaging them in different activities that are geared to the interests that you are beginning to understand about them.
How to pay attention to small details of their personality, interests, and background.
Understand how to offer a cultivation activity that has a high value and personalized for the donor prospect.

How to Ask

Recognize why you need to take charge of determining the right time and place to “Ask for the Gift”.
How to actually ask: what do you say and do.

Keeping Donors Engaged

Engage in some ideas of how to keep your donor engaged, post their gift.

After completing this course, you will be able to:

Comprehend much more about the entire process of working with a major donor prospect.
Recognize the do's and don'ts of getting to know them and their interests.
Generate ideas for engaging in personalized cultivating activities with the prospect, e.g., not every prospect wants to come to your evening gala and auction.
Master the art of effectively articulating a request for an investment in your organization.
Determine the right timing for making such a request.
Learn how to stay attuned to your prospect by observing, listening, and understanding who they are and their level of interest in your organization. Discover strategies for bringing them closer over time.
Understand the significance of keeping them engaged even after they have made a gift, as they remain your most promising prospects for future contributions.

You will be given the opportunity to schedule live evaluation to assess your overall performance.

And, we will send you a pretty great certificate of achievement.

You will be able to earn points, bank them, and use them in these three ways:

Up to 100 points can be turned into a matching discount on the next course.
Donated to our scholarship funds
Match point to dollar, up to $100, and send to your favorite US charity of your choice.

This course contains:

Click the links below, to preview our courses.

Major Donor RoundtableHere you will select the individuals to help you understand more about a prospect. Delve deep into thinking about who would have the best information. Like a boss of ours once said, "You can't make a decision by staring at your own bellybutton."

Cultivating DonorsNavigate interactions with three donor prospects in order to maximize your connection with them. Cultivate the relationship through attending various events and activities like a beach clean-ups, art shows, and even an escape room!

How to Ask?Now you're ready to ask! This is an amazing place to be. You'll have many opportunities to practice matching your decisions to the prospective donors' reactions. Play your cards right, and you'll have yourself a donor.

Keeping Donors EngagedSo once you get the gift commitment, you have just begun! Practice your skills in maintaining multiple major donor relationships. After all, one of your best prospects is a donor who has just given and is so happy to have been engaged in a wonderful process, recognized and honored for their support.

Choose your preferred purchase:

We have developed three virtual characters that will act as major donors in all four games. You can purchase the course to play all the three characters or just a single one of your choice.

Major Gifts Part 1 - 3 Donors

for individual

All 3 donors: We've developed three characters representing major donors to simulate various scenarios, each with distinct occupations, interests, and personalities.

Price: $999

Enroll

Major Gifts Part 1 - 1 Donor

for individual

One donor of your choice. Only need to practice with one donor? No problem! If you decide later that you'd like to access the other two, you can easily add them at any time.

Price:

1st purchase $595,

2nd purchase $395,

3rd purchase $295

Enroll

Major Gifts Part 1 (Group)

for group / organization

For organizations to purchase access for multiple users.

Price: Based on user count

Learn More Activate

“I have never seen anything quite like what Change Lab is doing. Very impressive. Indeed, they have something revolutionary and have an opportunity to own the market”

William DannFounder / Professional Growth System

“I am doing How to Ask now and I love it. Absolutely hysterical and fun. The voices are great, so funny.”

Edward Lin, JD(former) Director, Major and Planned Gifts at Natural History Museum of Los Angeles County

“Loved the combination of fun and learning with this interactive model!”

Sheila DionneGrant writter at Northeast Community Clinic, University of Georgia

“I took a dive into the course: I had fun and I was impressed. It was well done in the way it portrayed the nuanced nature of donors. I think as a training tool, it is fabulous. Especially for those learning the art of fundraising.”

Randal Avolio(former) President/CEO of SEE International

“I enjoyed being the person making judgements about who would be a good donor and how to best gain support!”

Samuel Henke

“This was an experience that didn't spew a lot of facts, but rather had you intuitively understand how to secure a donor. I felt that I learned a lot while having fun.”

Kari K.

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